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Lumiose City Style Guide

You can unlock locations and items in Lumiose City if you become more stylish. This page explains how to increase your style. Increase your style to unlock new hairstyles, get into Boutique Couture, get discounts in the shops, and more.

How to Quickly Increase your Style

One way to increase your style is to purchase items in Lumiose City shops. Your style increases by the same amount no matter how many items you buy at a time, but your style increases each separate time you talk to a shopkeeper and buy something. Therefore, to quickly increase your style, instead of buying many items at the same time, you should talk to the shopkeeper and buy one item, then talk to the shopkeeper again and buy one item, and repeat the process until you have the desired number of items.

Activities that Increase Style

The following table lists the activities that increase your style in Lumiose City.

Place NameStreet NameActivityAvailabilityHow Much it Increases Style
Trainer PR Video StudioSouth BoulevardMake a Trainer PR VideoAvailable from first visit to Lumiose CityA little
Friseur FurfrouVernal AvenueBring a Furfrou and give it a hair styleAvailable from first visit to Lumiose CityA little
Coiffure ClipsSouth BoulevardChange your hair styleAvailable from first visit to Lumiose CityA little
HerboristeVernal AvenueBuy items. Buy one item at a time for maximum style increase.Available from first visit to Lumiose CityAverage
Stone EmporiumVernal AvenueBuy items. Buy one item at a time for maximum style increase.Available from first visit to Lumiose CityAverage
Restaurant Le NahSouth BoulevardPay for a full course meal (three double battles featuring level 10 Pansage, Pansear, Panpour).Available from first visit to Lumiose CityAverage
Boutique CoutureVernal AvenueBuy items. Buy one item at a time for maximum style increase.Not available until your style is high enoughAverage
Restaurant Le YeahAutumnal AvneueDo battle in the restaurant (the pokémon are level 31)Not available until blackout is overAverage
Restaurant Le WowHibernal AvneueDo battle in the restaurant (the pokémon are level 63)Not available until blackout is overAverage
Hotel RichissmeNorth BoulevardDo part time jobs for the hotelNot available until blackout is overA lot
Lumiose MuseumNorth BoulevardUse the audio guide at the Lumiose MuseumNot available until blackout is overA little
Lumiose PressEstival AvenueAsk Alexa to show you how to get somewhereNot available until blackout is overA lot
Loto-ID CenterEstival AvenueTry the Loto-ID lotteryNot available until blackout is overA little
Gallette StandNorth BoulevardBuy items. Buy one item at a time for maximum style increase.Not available until blackout is overAverage
Poké Ball BoutiqueAutumnal AvenueBuy items. Buy one item at a time for maximum style increase.Not available until blackout is overAverage
Juice ShoppeAutumnal AvenueBuy items. Buy one item at a time for maximum style increase.Not available until blackout is overAverage
Gogoat ShuttleMultiple LocationsRide the Gogoat ShuttleNot available until blackout is overAverage
Lumi CabMultiple LocationsUse the Lumi CabNot available until blackout is overAverage
Lumiose StationNorth BoulevardRide the TMV to Kiloude CityNot available until you have defeated the Elite Four and the ChampionAverage
Battle InstituteNorth BoulevardDo a battle testNot available until you have defeated the Elite Four and the ChampionA lot
Sushi High RollerNorth of Rouge Plaza, which is between Autumnal and Hibernal AvenuesDo battle in the restaurant (the pokémon are level 65)Not available until you have defeated the Elite Four and the Champion and completed the side questAverage

What Gets Unlocked with Max Style

The following table lists the effects of increased style.

Place NameStreet NameDescription of effect
Boutique CoutureVernal AvenueYou are allowed into Boutique Couture
Couiffure ClipsSouth BoulevardNew hairstyles are unlocked
Friseur FurfrouVernal AvenueNew Furfrou styles are unlocked
Juice ShoppeAutumnal AvenueNew juice types are unlocked
Lumi CabsMultiple LocationsThe driver gives you a discount
Stone EmporiumVernal AvenueHigher style reduces the price of Mega Stones (from the old man in the corner) to 100,000, then 300,000, then 150,000, then 100,000, then 70,000, then (the lowest possible) 10,000
Specialty shops (Herboriste, Stone Emporium, etc)Multiple LocationsGet a discount
Trainer PR Video StudioSouth BoulevardNew video effects are added
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